What GenZ Wants

Gen Z will refuse to fit neatly into little boxes that others define

Pay close attention to this cohort.

This young generation is on fire and if we don’t pay close attention to who they are and what they stand for, we might as well get right back under our rock. Soon GenZ will be one-third of the worlds’ population and the most diverse generation in our nation’s history. Some of Gen Z are already in the workforce and the rest will be in it over the next 12 years. Those GenZ’s out of school are already starting companies, and on the brink of making millions. Born between 1995 and 2012, they are the first digitally native generation of all time. To a Gen Z, nothing is too sacred and the value of authenticity and putting oneself out there (in the name of building a world that is diverse, personalized, and socially just) overwhelmingly outweighs any risk.

The more we learn about GenZ, the more we have a deep affinity for this cohort whose impact will be more profound than any other generation before. Their unique perspectives on how they define success in life and in the workforce will cast an entirely new light than the millennials before them. Gen Z will refuse to fit neatly into little boxes that others define. They will prioritize social-activism and will not work for an organization that doesn’t align with their values. They are true global citizens. They are resurrecting the reverence for the “renaissance figure” and they won’t be defined by a “job description”.

So, here’s the tea on Gen Z. We all must stay open to learning from them, standing on the edge with them and believing in them. The future leaders they will become will completely upend existing ideas about what constitutes “good leadership”. So, if you are a Gen-Xer, Millennial, or Boomer, get on board quick and get to know what this generation is all about.

They are the future. Our future.